The
Platform

Commercial · Case Study

Designed as the anchor for Downtown Frisco’s Rail District, The Platform transforms a ground-up commercial footprint into an atmospheric sanctuary that elevates resident retention, commands premium lease rates, and establishes an unmistakable brand presence for CAP Multifamily.

LOCATION

Frisco, TX
Rail District

asset type

Multifamily
Amenity

Interior Architecture
Interior Design
Furnishings
Procurement
Project Oversight
Finishes
Lighting

scope

timeline

13 months

CAP Multifamily acquired a ground-up, concrete commercial footprint in the heart of Downtown Frisco’s historic Rail District, seeking to establish a high-yielding, boutique multi-family asset that could command premium lease rates in a rapidly growing DFW submarket. The developer needed an interior design partner capable of translating a raw structural shell into an atmospheric, hotel-inspired amenity hub that would serve as the primary driver for prospective resident conversion and long-term tenant retention.

With tight construction schedules, fixed capital expenditure parameters, and strict trade lead times, the project required absolute spatial precision and job-site oversight. The mandate was to eliminate costly spatial guesswork, curate trade-only materials that withstand high commercial traffic without sacrificing domestic warmth, and execute full-scale space planning, custom walnut millwork, and low-hanging architectural lighting that set The Platform apart from generic corporate developments across North Texas.

The Brief

The Platform Frisco Boutique Lobby - construction Artbuckle & Co
The Platform Frisco Boutique Lobby Artbuckle & Co.

Key Design Decision: Reclaim commercial volume through floor-to-ceiling walnut millwork and low-hanging architectural lighting to eliminate acoustic bounce and establish an immediate, hotel-inspired sanctuary for residents.

To transform a raw concrete commercial shell into an atmospheric multi-family amenity hub, Artbuckle & Co. approached the space through the lens of atmospheric realism and spatial choreography. Rather than relying on generic builder-grade finishes or corporate holding-room layouts, the design strategy prioritized tactile, high-durability trade materials—wrapping perimeter walls in warm, floor-to-ceiling walnut paneling to absorb ambient noise and anchor the expansive footprint in domestic comfort.

Every square foot was engineered to balance high commercial traffic with unscripted luxury. By lowering the visual horizon through custom architectural pendant drops and pairing trade-only stone surfaces with high touch plush performance velvet seating, the spatial flow guides residents naturally from the active reception zone into quiet lounge sanctuaries. From early 3D CAD spatial modeling to job-site contractor oversight and final styling, the execution eliminated structural guesswork and aligned strictly with the developer's CapEx parameters.

The Approach

Concept to Reality

Drawn & Rendered

The Platform bar and café lounge rendering with globe pendants and marble tables. Designed by Artbuckle & Co.
The Platform lounge rendering with terrazzo bar and green tile ceiling. Designed by Artbuckle & Co.
The Platform lobby rendering with fluted wall panels and brass chandelier. Designed by Artbuckle & Co.
The Platform fluted entry feature wall rendering with green tile niche and art. Designed by Artbuckle & Co.
The Platform game room rendering with shuffleboard and marble table. Designed by Artbuckle & Co

Ideas Take Shape

Entry design board for The Platform in Frisco, TX with navy sofa and botanical wallpaper. Designed by Artbuckle & Co.

the process

Game table design board for The Platform in Frisco, TX with velvet chairs and walnut slat wall. Designed by Artbuckle & Co.
Lounge design board for The Platform in Frisco, TX with leather sectional and burl coffee table. Designed by Artbuckle & Co.
Chelsea kitchen finish board for The Platform in Frisco, TX with brass pendant and bronze fixtures. Designed by Artbuckle & Co.
helsea bathroom finish board for The Platform in Frisco, TX with white oak vanity and bronze fixtures. Designed by Artbuckle & Co.
Lounge TV wall elevation drawing for The Platform in Frisco, TX with fluted panels. Designed by Artbuckle & Co.
Lounge TV wall elevation drawing for The Platform in Frisco, TX with fluted panels. Designed by Artbuckle & Co.
Lobby elevation drawing for The Platform in Frisco, TX with pendant lights and bar. Designed by Artbuckle & Co.
Lobby coffee bar elevation drawing for The Platform in Frisco, TX. Designed by Artbuckle & Co.
Level 1 floor plan for The Platform in Frisco, TX.

In Progress

Lobby under construction at The Platform in Frisco, TX with framed openings and white columns. Designed by Artbuckle & Co

The work behind it.

Dark wood stain sample marked with blue tape on site at The Platform in Frisco, TX. Designed by Artbuckle & Co.
Brass and glass faceted wall sconces for The Platform in Frisco, TX, unboxed on site. Designed by Artbuckle & Co.
Custom cream channel-tufted bouclé banquette for The Platform in Frisco, TX at the upholstery workshop. Designed by Artbuckle & Co. Built by Dallas Fabric Swatch.
Lounge TV wall in progress at The Platform in Frisco, TX with fluted walnut panels and built-ins. Designed by Artbuckle & Co. Built by MC Cabinet Co.
Lobby in progress at The Platform in Frisco, TX with green tile ceiling and patterned tile floor. Designed by Artbuckle & Co.
Walnut veneer panel sample for The Platform in Frisco, TX at the millwork shop. Designed by MC Cabinet Co..
Lobby in progress at The Platform in Frisco, TX with globe pendants, walnut trim and green tile ceiling. Designed by Artbuckle & Co.

The Reveal

The final result

Inside The Platform Frisco: a 4K architectural and interior design walkthrough. Artbuckle & Co. handled space planning, material curation architectural and interior design for the amenities, common areas and residential suites at Oak & 2nd in Downtown Frisco, Texas.

Credits

Developer - CAP Multifamily

Custom Cabinetry - MC Cabinet Co

Custom Upholstery - Dallas Fabric Swatch

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